Simply put, search engine optimization (SEO) is the process of optimizing a website so that it appears on the first page in Google search results. When a person enters a search into Google, specific terms, such as “kitchen renovations”, are recognized and are automatically searched for within a website. The greater the association between the search term and the websites found by Google, the higher the business is ranked in the results of the Google search.
Having your business ranked well on search engines like Google is essential as the majority of users do not click past the first or the second page. This means that being listed on the first page of Google generates higher website traffic. Toronto Web Design strives to establish each client at the top of the page in search results in order to solidify their online presence and generate higher website traffic.